Think of Pinterest not just as a social media platform, but as a powerful visual search engine. For businesses, it’s a golden opportunity to connect with people actively planning their next purchase or project. A well-managed Pinterest business account can drive significant traffic to your website and build a loyal following. But how do you make sure your pins stand out in a sea of beautiful imagery?
Optimize Your Profile for Discovery
First impressions matter, and your profile is your storefront. Make sure your username is recognizable, ideally your business name. Your profile description should clearly state what you do and who you help, using keywords your ideal customer might search for. Most importantly, verify your website. This adds a checkmark to your profile, builds trust, and allows you to see analytics for pins from your site.
Create Pins That People Want to Save
The heart of Pinterest is saving. Your goal is to create pins so helpful or inspiring that users want to return to them. Use high-quality, vertical images or videos, as they take up more screen space. Craft clear, compelling text overlay on your images and write detailed descriptions that tell a story and include relevant keywords. Think about what problem your product solves and highlight that benefit visually.
Make the Most of Pinterest’s Features
Don’t just pin sporadically; be strategic. Use a consistent pinning schedule to stay active. Organize your content into thematic boards with clear, keyword-rich titles. Take advantage of Pinterest’s business tools, like rich pins, which automatically pull in real-time information like product pricing and availability directly from your website. This creates a seamless shopping experience for pinners.
Engage with Your Community
While Pinterest is search-focused, community engagement still plays a role. Follow other accounts in your niche, save pins from others that align with your brand, and occasionally engage with comments. This helps you stay on top of trends and shows the algorithm that you’re an active, valuable user.
Growing a Pinterest business account is a marathon, not a sprint. By consistently providing valuable, visually appealing content that is optimized for search, you will gradually build a presence that attracts your ideal audience and directs them right to your door.