In today’s digital world, being found online is crucial for any local business. When someone searches for a service you offer, you want your name, address, and hours to appear right on the map. This is where a Google Business Profile comes in. It’s a free tool that puts your business on Google Search and Maps. If you’re wondering how to create a google business account, the process is straightforward and one of the most impactful steps you can take for your visibility.
The simple steps to get your business listed
First, you’ll need a general Google Account for yourself. Then, head to google.com/business and click “Manage now.” You’ll be prompted to enter your business name. It’s important to use your exact, real-world business name here. Next, you’ll choose your business category—be as specific as possible so Google can connect you with the right customers. Then, you will add your location. If you serve customers at your address, list it. If you travel to your customers, you can specify your service area instead.
How to create a google business account that stands out
Creating the profile is just the beginning. To make it truly effective, you need to verify your business. Google will typically send a postcard with a verification code to your business address. This step is essential for your information to go live. Once verified, it’s time to build a compelling profile. Add high-quality photos of your work, your storefront, or your team. Write a clear and concise business description that explains what you do and what makes you unique. Don’t forget to set your accurate hours of operation, including any special hours for holidays.
Making the most of your new profile
Your Google Business Profile is a dynamic tool, not a one-time setup. Encourage your happy customers to leave reviews, and be sure to respond to them thoughtfully. You can also use the profile to post updates, special offers, or news, much like a social media page. This shows potential customers that your business is active and engaged. Keep your information up-to-date, especially if your hours or contact details change.
By taking these simple steps, you’re not just creating a listing; you’re building a vital connection point with your community. It’s your chance to make a great first impression and guide new customers right to your door.
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