Are you setting up a previously owned Roku TV, or perhaps you want to switch to a different Roku account for your streaming? The process isn’t as complicated as it might seem. While you can’t simply log out and log in like on a website, a quick factory reset will get your TV ready for a fresh start with a new account.
This guide will walk you through the simple steps to remove the current Roku account and connect your TV to a new one, ensuring you have access to all your personal channels and preferences.
Why a Factory Reset is Necessary
Roku TVs are designed to be linked to a single Roku account at a time. This account is the key to your channel store, payment information, and preferences. To disassociate the TV from one account and connect it to another, you need to return the TV to its original out-of-the-box state. This clears all data, including the existing account link, and allows you to go through the initial setup process again.
Step-by-Step Guide to Changing Your Roku Account
Before you begin, make sure you have the login details for your new Roku account ready. The process will remove all installed channels and saved settings.
First, press the Home button on your Roku remote. Scroll up or down and select Settings. From there, navigate to System and then select Advanced system settings. Finally, choose Factory reset. You will likely be prompted to enter a code displayed on your screen to confirm this action. This is a safety measure to prevent accidental resets.
Once confirmed, the TV will restart and begin the setup process. You will see the familiar guided setup, where you will select your language, connect to your Wi-Fi network, and most importantly, be prompted to link a Roku account. This is where you will enter the credentials for your new account.
What to Expect After the Reset
After linking your new Roku account, your TV will automatically download the channels associated with that account. Any saved payment methods or private channels from your new account will now be available. It’s a clean slate, so you’ll need to re-enter passwords for streaming apps like Netflix and Hulu, as this information is tied to your Roku account.
By following these steps, you can easily transition your Roku TV to a new account, giving you full control over your streaming experience and personalized content.

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